Our Culture

At the Raj group, we are committed to deal with benchmarking products and services with global standards. We believe World is a global village and aspire to explore beyond territories with our quality products and services. We do this by striving for visionary leadership and global competitiveness in the business sectors we operate.

Our practice of open and honest communications evokes trust among our employees, consumers, stake holders and the community we serve. We value our people as our greatest resource. We are committed to protect this heritage of leadership with trust through the manner in which we conduct our business.

Our Vision

To be a World Class Conglomerate and excel in every sector we operate in with a belief that

“Every Relationship is Family, and Family Comes First”.

Our Mission

We aspire that our businesses deliver unique , quality products and services to our customers through the expertise of our business leaders, our willingness to invest in talent, our efficient infrastructure and our effective operational processes.

We aspire create and nurture mutually rewarding long-term partnerships with our suppliers, consultants, business associates and customers.

We aim to be an employer of choice through maintaining a good work culture and adopting a genuine interest in the long-term career development of our people.

To improve the quality of life of the communities we serve globally through long-term stakeholder value creation based on Leadership with Trust.

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Core values

Raj Group has always been value-driven. These values continue to direct the growth and business of our companies. The core values underpinning the way we do business are:

Integrity: We will be fair, honest, transparent and ethical in our conduct.

Excellence: We will be passionate about achieving the highest standards of quality, always promoting meritocracy.

Unity: We will invest in our people and partners, enable continuous learning, and build caring and collaborative relationships based on trust and mutual respect.

Responsibility: We will integrate environmental and social principles in our businesses, ensuring that what comes from the society goes back to the society in some way.

Pioneering: We will be bold and agile, courageously taking on challenges, using deep customer insight to develop innovative solutions.

Community: We aim to enrich the lives of the communities in which we operate.

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Sarrahraj Enterprise PVT. LTD.

Sarrahraj Enterprise Pvt. Ltd. is a subsidiary company of Raj Group of companies, UAE. In 2009, the group started the Business in India under the umbrella of Sarrahraj Enterprise Pvt. Ltd.
Over the decades, Sarrahraj Enterprise Pvt. Ltd. has expanded and diversified into various business domains.
Sarrahraj Enterprise Pvt. Ltd. was started with the mission "Providing Contemporary Technology, Products and Services" across the world. We take this opportunity to introduce ourselves as a professional marketing organization in field of GPS Technology, Power Tools, Construction & Building Materials Hardware, All types of Bolts, Nuts, Fasteners, Hand Tools, Carpentry Tools, Measuring Equipment, Industrial Supplies, Oil Field, and Marine Supplies & Power Transmission System etc.
With our excellent, know how in product and marketing we can serve your esteemed professional company with our wide range of product and experience.
Our service is remarkable, prompt and our guidance with our long-standing experience helps our customer to select “Right Product for Right Application at Reasonable Price”.
We take great care in selecting our suppliers and their product in term of quality, consistency, price and their service, which in turn helps us to be on the mark of our commitment to our customers. We source out the best product around the globe and constantly update them with latest inventions in our relative field and keep updating our customer on their requirements.

SELLFORCE INTENRATIONAL LLC

Sellforce International Llc is a subsidiary company of Raj Group of companies, UAE since 1999.
Raj group is in operations since 1958 in Dubai, expanded and diversified into various business domains.
We are professional organization in field of GPS Technology, Power Tools, Construction & Building Materials Hardware, All types of Bolts, Nuts, Fasteners, Hand Tools, Carpentry Tools, Measuring Equipment, Industrial Supplies, Oil Field, and Marine Supplies & Power Transmission System etc.
Our service is remarkable, prompt and our guidance with our long-standing experience helps our customer to select “Right Product for Right Application at Reasonable Price”.
We have our presence in Middle East, Africa and India. We have our head office in Dubai, UAE and associate offices in Libya, Egypt, Oman and Cameroon.

To know more visit on

sellforce.biz

Dr. Mustafa Taher Ali Saasa

Chairman and Managing Director of Raj Group of Companies, UAE.
He has done Masters in Criminology & Emotional Intelligence from UK.
Recently he was conferred with Doctorate, in Business Management & Leadership University in Colombo.
Dr. Mustafa Saasa has joined Raj Group in 1990.
He designed, articulated and implemented marketing strategy that transformed the group from just a family brand to a global brand, revered for its technology, innovation, customer friendliness and product range.
He honed his entrepreneurial skills under the tutelage of his father and Founder Chairman, Late Mr. Taherali Saasa.

To know more visit on

www.mustafasaasa.com

Star Tracker

We deal with GPS Vehicle Tracking Systems under the brand name Star Tracker. Star Tracker will give management, a new dimension of information to save cost & time and give a competitive advantage. Our devices are manufactured in United States under stringent quality process and are certified by FCC, CE, IC, PCTCRB and CARRIERS. Our Server Hub is located in Europe and we have our customer based operations in India, MENA (Middle East & North Africa), Central Africa, East & South Africa. We are the only companies in India, who provides the World Class Vehicle Tracking System manufactured in USA.

Star Tracker GPS devices are high-valued superior GPS performance tracking devices manufactured in USA, incorporating next-generation super-sensitive GPS technology of GSM/GPRS networks, with internal antennas making them easy to install, with enhanced SMS and UDP messaging to provide reliable communication between the device and server, and 50 GPS-satellite channels for precise location.

To know more visit on

www.startracker.in

V2Herbal

V2 Herbal a Flagship Brand in the Cap of Sarrahraj Enterprise PVT LTD under Umbrella of Raj Group of Companies.

We are one of the foremost Manufacturer, Exporter & Traders an extensive array of Herbal Cosmetics Products.

We offer Range of Products mainly for Skin, Hair, Body & Face Care purely with Herbal Ingredients and Essential Oils free from Alcohol, Animal Products, Chemicals and Artificial Colors.

To know more visit on

www.v2herbal.com

Training & Consulting

Soft Skill Training

UAE market penetration strategic consulting in Real Estate.

Advisory Services on Dispute Resolution, Succession Planning, Improving Operational Cost & whole gamit of management & business consulting services.

To know more visit on

www.atmconsultant.net

General Trading

Trading is one of our oldest businesses.
Power Tools
Construction & Building Materials Hardware
All types of Bolts, Nuts
Fasteners
Hand Tools
Carpentry Tools
Measuring Equipment
Industrial Supplies
Oil Field
Marine Supplies & Power Transmission System
etc...